Today the news is awash with stories that today is ‘Blue Monday’ - the most miserable day of the year, according to some. Does it really mean anything?
Here at Ipswich Building Society we happen to think not!
Most people have probably heard of ‘Blue Monday’, but not everyone knows where it first came from. Blue Monday was actually first introduced as a marketing device in 2005 by a travel company who claimed they had discovered the ‘scientific formula’ for working out the worst day of the year (which is obviously a load of rubbish.) Not to mention the fact that it only really works if you live in the Northern Hemisphere, on account of the cold and miserable weather.
Let’s not forget that this time of year is difficult for many people, including those struggling with a post-Christmas financial hangover or anyone suffering from Seasonal Affective Disorder (SAD), a form of depression brought on through a lack of Vitamin D due to the cold, dark and sunless days of the winter months. It all seems rather selfish to be grumbling about the ‘most miserable day’ when there are people out there genuinely struggling every day and who might be looking for help or trying to take their mind off things.
Instead of spending a whole day reflecting on what makes us all miserable, why not celebrate being here and count the things we can look forward to over the next few weeks?
The days are already 42 minutes longer than they were at the start of January – and by this time next month we’ll start to see the first vestiges of daylight return to our evening! And while probably no good for those who need to travel it looks like we’re about to see the first snowfall of 2019 across some parts, which if nothing else is great news for the kids and people waiting to dust off their sledges. And so what if it’s cold and miserable outside? All the more reason to curl up under a blanket with a cuppa and binge on one of your favourite TV shows!
This month we’re also celebrating 1 year on from opening our newest flagship branch, coming at a time where most other banks and building societies are closing branches rather than opening them. And to top it all off, we’ve supported Suffolk Community Foundation to raise an incredible £115,000 for the Surviving Winter campaign, designed to help elderly and vulnerable people in fuel poverty across Suffolk who regularly have to choose between heating or eating.
This time of year in particular, it’s important to be mindful of those who have been adversely affected by the winter, to care about those in need and continue to take pleasure in the things we enjoy.